Build a Bigger Business
That Doesn’t Depend on You
Every Business Owner is on a Journey
At Owner Institute (OI), we believe that each owner and their business is on a journey. As your company grows, the systems and teams that were adequate in previous years start to show their gaps. Growth stresses everything including the owner. It’s essential to recognize the signals your business is giving you and adapt.
You aren’t alone. Most businesses go through these stages and many get stuck like I did-sometimes for years at a time. Knowing how to navigate these stages can get you where you are going a lot faster with a lot less stress and a lot more profit.
We developed the free Owner Assessment based on my own experience and that of the other companies we’ve coached to show owner’s where they and their company are on that journey across six key business areas.
We are often working on the wrong things or avoiding the big thing we don’t want to deal with. Our assessment helps you prioritize where to focus your resources, time, and attention.
Whether you are starting out in the “Bootstrapping” phase, moving through “Breaking with the Past,” or preparing for “Owner Autonomy,” the Owner Assessment is an essential guide.
This isn’t conventional coaching.
When I started my business, I had no idea how to run one. It took me years of mistakes, losing money, hiring and firing all the wrong people, and untold stress to learn a better way.
I spent over 10 years in business-owner groups, training programs, reading every book I could find, and watching every YouTube video I could to gather the best practices and knowledge I needed to scale my business.
What I learned was that those lessons evolved over time as my business evolved. When I was at $10m I needed different techniques than when I was a $3m and still others when we crossed $20 and $30m.
I always wanted a program that brought that kind of learning together in one place rather than having to hunt and peck for nuggets over years. Now I want to help other business owners to stop wasting time and learn those lessons faster.
The Owner Institute is dedicate to helping owners grow bigger businesses that don’t depend on them. We can help you get more from your business: more freedom, more profits, and more satisfaction. Our program was built by a fellow owner who has walked the path—building, scaling, and ultimately creating a self-running business.
We focus on helping you realize what your business can be:
Mastermind Groups
You’ll be one of 5-10 business owners to learn how to scale your business and create more freedom along the way. We hold each other accountable in a supportive environment.
Functional Focus
Focus on a specific function of your business: Sales & Marketing, Finance, Operations, or People. Self-running business master each discipline.
One-on-One Coaching
Get expert guidance from someone who has walked the walk and bootstrapped a business from zero to $35m in revenue and launched in as a self-running company.
Future Vision
We help you envision the future you want for yourself and how your business fits into it.
Our Founder - Alan Pentz
I bootstrapped my own company from zero to $35 million in revenue. I've dedicated years to gathering the most effective best practices in small business management and growth, and I'm passionate about sharing this knowledge to help others replicate my success. I've spent the last 5 years coaching other businesses just like yours and setting my business up to create the life I want.
What our clients are saying
Ipsita S.
Owner, Capitol Street
"The thing I value about Alan's coaching style is that he sees your real business challenge (or two) when you (as a CEO) may think it's something else .... He is also not at all afraid of whipping out a spreadsheet and calculating your liquidity & working capital ratios. He will literally do that analysis in minutes."
Tiffany D.
President, GI Psychology
"Alan's coaching was the catalyst that transformed our business. In just one year, we doubled revenue, achieved sustainable profits, and shifted from short-term thinking to a bold 10x mindset—all through his sharp, actionable insights. His mentorship has been invaluable to our success and my growth as a leader."
Tom H.
CEO, Fame
"Alan is probably the person I know in the world with the most passion and expertise for small business… and unlike other experts, he still runs a small business (well is maybe a big business now they are approx. $35m in revenue!). Highly recommend working with Alan."
Chris C
CEO, Lectro Engineering
"As an owner, you get distracted by managing multiple priorities. Alan has a way of finding the one thing that matters and getting you focused on solving it. This kind of coaching accelerates your business like nothing else can."