Build a Bigger Business

That Doesn’t Depend on You

You, the Owner, Are on a Hero’s Journey—Let’s Skip the Messy Middle

Your business isn’t a straight line; it’s more like a video game. Every new level—more revenue, bigger team, fatter to-do list—exposes hidden bugs in yesterday’s systems (and in your sanity).

I spent years stuck on Level “Why-Isn’t-This-Working?” so you don’t have to.

Hard-Won Playbook Handed To You

I burned years (and stacks of cash) learning that the tricks for $3 M implode at $10 M and collapse again at $30 M.

So I rolled every stage-specific lesson into Owner Institute—one shop for:

  • Systems that run without you

  • Margins that quit leaking

  • A business that frees, not chains, its owner

Skip the scars—grab the map.

The Owner - Alan Pentz

I bootstrapped my business to $35 million, sifted the gold from every growth hack, and spent the last 5 years coaching owners to do the same. Let’s plug that playbook into your company and fast-forward the win column.

What our clients are saying

Ipsita S.

Owner, Capitol Street

"The thing I value about Alan's coaching style is that he sees your real business challenge (or two) when you (as a CEO) may think it's something else .... He is also not at all afraid of whipping out a spreadsheet and calculating your liquidity & working capital ratios. He will literally do that analysis in minutes."

Tiffany D.

President, GI Psychology

"Alan's coaching was the catalyst that transformed our business. In just one year, we doubled revenue, achieved sustainable profits, and shifted from short-term thinking to a bold 10x mindset—all through his sharp, actionable insights. His mentorship has been invaluable to our success and my growth as a leader."

Tom H.

CEO, Fame

"Alan is probably the person I know in the world with the most passion and expertise for small business… and unlike other experts, he still runs a small business (well is maybe a big business now they are approx. $35m in revenue!). Highly recommend working with Alan."

Chris C

CEO, Lectro Engineering

"As an owner, you get distracted by managing multiple priorities. Alan has a way of finding the one thing that matters and getting you focused on solving it. This kind of coaching accelerates your business like nothing else can."